About Us

Having known each other from around the beach town of Encinitas for years, we inadvertently came to the same idea at the same time. We wanted to be able to contribute more to the local beach, the environment, and the San Diego Chapter of the Surfrider Foundation. In order to do this, we needed to create something different, something uniquely art-based, and something that represented us personally. Since t-shirts, boardshorts, and flip flops are predominately what we wear, the concept started to formulate. Already creating surf art because it is fun seemed a natural fit for our concept of expressing and protecting the precious 72 miles of San Diego County’s coastline. Hence, The 72 was born.

We are about collaborating, designing, and developing ideas in sustainable ways while also helping causes in which we believe. Since business must be humanly sustainable to stay competitive, it must also make a difference in the world. Engaging the right issues attract talent and collaboration. Fun+play with a tether of social responsibility also attract attention. This is our part of social consciousness.

We don’t like a lot of the shirts that are out there; it’s too thick, it’s too hot, it’s not soft enough. At the end of the day, we just wanted to wear something that is ridiculously comfortable and soft with a decent design on it. We just want to make something different while also making a difference towards the causes we believe. Simple.

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Who We Are

We work with a small group of local artists who bring beauty and passion through pieces of art while also contributing to others and to help save our precious 72 miles of coastline here in San Diego. We hope to be able to help artists increase their exposure and give them a platform to exhibit their work to people all over the world.

Encinitas is our home and we wanted to make products that allow others a chance feel the “The 72 vibe” from wherever they may be. We truly believe it’s a very special place and would like to share it with everyone we can. We hope you enjoy our products and we’re very grateful to be able give back and support the ocean and environment with every purchase.

Company info

We are a small group of individuals dedicated to the ocean and sustainable living.

We are the 72 Wave Collective. Our purpose is to sell art and donate to the Surfrider Foundation and other honorable charities. Key aspects for us are environmentalism, being a green company, and having a strong social responsibility, This is who we are. We are a group of people who came together for a specific purpose. The 72 is motley bunch but with passion. We are artists, graphic designers, surfers, and business owners from surf shops to private enclaves in California, Hawaii, and around the world. Talk to us and tell us what you think. We want to know.