Having known each other from around the beach town of Encinitas for years, we inadvertently came to the same idea at the same time. We wanted to be able to contribute more to the local beach, the environment, and the San Diego Chapter of the Surfrider Foundation. In order to do this, we needed to create something different, something uniquely art-based, and something that represented us personally. Since t-shirts, boardshorts, and flip flops are predominately what we wear, the concept started to formulate. Already creating surf art because it is fun seemed a natural fit for our concept of expressing and protecting the precious 72 miles of San Diego County’s coastline. Hence, The 72 was born.
We are about collaborating, designing, and developing ideas in sustainable ways while also helping causes in which we believe. Since business must be humanly sustainable to stay competitive, it must also make a difference in the world. Engaging the right issues attract talent and collaboration. Fun+play with a tether of social responsibility also attract attention. This is our part of social consciousness.
We don’t like a lot of the shirts that are out there; it’s too thick, it’s too hot, it’s not soft enough. At the end of the day, we just wanted to wear something that is ridiculously comfortable and soft with a decent design on it. We just want to make something different while also making a difference towards the causes we believe. Simple.